Alternative Fuels: the evolving customer experience 

 

Dear GREENFLEET reader

 

2022 has certainly been volatile and presented businesses, fleets and drivers with challenges to overcome, but it’s also delivered opportunities to further innovate, streamline operations and increase sustainability. As we look ahead to a new year, and the continued evolution of the automotive landscape, it’s important we all keep our eye on the opportunities ahead and we’re here to support. 
 
The transition to alternative fuels is picking up pace and at the AA we’re making decisions that show our customers that we're there for them, every step of the way. It’s imperative to us as a business that we have an EV support service which delivers for fleets and the next generation of vehicles over their entire life cycle. Our market-leading offering ranges from EV driver training from our partners Drivetech, to EV servicing which is available at over a third of our SMR garages (and counting) across the UK through Prestige Fleet Servicing, EV insurance, a charge post fix service and more in between. 
 
Our innovative charge post customer support service sees us handle over 14,000 calls a month, helping to keep EV drivers powered up when they experience problems at a charge point. Our business services division also now supports 8 EV charge point support contracts, making us the UK’s leading provider of services to the nation’s EV infrastructure network.  
 

To further support businesses with the transition to alternative fuels, we recently launched our latest yellow paper 'Alternative Fuels: Thriving in a changing landscape', designed to help drivers survive and thrive on their routes to alternative fuels amid political and economic change.

 

As we move forward into 2023, we encourage fleets and drivers to focus on the opportunities decarbonising 

AA Yellow Paper|: Alternative Fuels

transport presents, while navigating the challenges with the right partners in place for support. We look forward to sharing more of the exciting projects we're working on that will further cement us as the industry leader in providing the best possible customer experience for the drivers of today and tomorrow. 

 

Stuart Thomas
Director of Fleet and Accident Management Services
The AA

 

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